Cutting-edge equipment, team identities, broadcasts of unforgettable sporting moments and more: IP is key to protecting and promoting the inventions, designs, brands and stories that drive the world of sports, inspire athletes and unite fans everywhere.
Sports aren’t just about the game - they intersect with fashion, entertainment, media, health, gaming and consumer goods. IP such as patents, designs, trademarks, and copyrights, incentivizes innovation and enables cross-industry connections with sport, sparking creativity, technological advancement and economic growth. Even when you’re outside the stadium or off the court, sports and IP are part of your daily life – just look down at the sneakers on your feet. 

World Intellectual Property Day 2026 celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere.
Join the #WorldIPDay celebrations on April 26, and together let’s honor the contributions of the creators, inventors and entrepreneurs working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home. 

Source: https://www.wipo.int/en/web/ipday/2026/index